Shoe Dog pdf
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is spasht aur jeevant sansmaran mein, pahalee baar, naikee ke sansthaapak
aur bord ke adhyaksh phil nait ne kampanee ke shuruaatee dinon kee
andaroonee kahaanee ko ek nidar staart-ap aur duniya ke sabase pratishthit,
gem-chenjing mein se ek ke roop mein isake vikaas ke roop mein saajha kiya.
aur laabhadaayak braand.
yuva, khoj, bijanes skool se baahar, phil nait ne apane pita se pachaas
dolar udhaar lie aur ek saadhaaran mishan ke saath ek kampanee shuroo kee:
jaapaan se uchch gunavatta vaale, kam laagat vaale chalane vaale joote
aayaat karen.
apane plaayamauth vailent ke trank se joote bechakar, nait ne pahale varsh,
1963 mein aath hajaar dolar kee kamaee kee. aaj, naike kee vaarshik bikree $
30 biliyan se oopar hai.
staart-ap ke is yug mein, nait ka naike sone ka maanak hai, aur isaka
jhapatta ek logo se adhik hai. anugrah aur mahaanata ka prateek, yah duniya
ke har kone mein turant pahachaane jaane vaale kuchh chihnon mein se ek
hai.
lekin jhapatta maarane ke peechhe ka aadamee nait hamesha ek rahasy raha
hai. ab, ek aashcharyajanak, vinamr, anafiltard, mazedaar aur khoobasooratee
se gadhee gaee ek sansmaran mein, vah ant mein apanee kahaanee bataata
hai.
yah sab ek klaasik chauraahe ke kshan se shuroo hota hai. chaubees saal ka,
eshiya aur yoorop aur aphreeka ke maadhyam se baikapaiking, jeevan ke mahaan
prashnon ke saath kushtee, nait ne aparamparaagat raasta tay kiya jo usake
lie ekamaatr raasta hai. ek bade nigam ke lie kaam karane ke bajaay, vah
kuchh apana, kuchh naya, gatisheel, alag bana dega.
nait ne raaste mein saamana kie gae kaee bhayaanak jokhimon ka vivaran
diya, kuchalane vaale jhatake, nirdayee pratispardhiyon, anaginat sandehiyon
aur shatruon aur shatrutaapoorn bainkaron ke saath-saath unakee kaee
romaanchak jeet aur sankeern palaayan.
in sabase oopar, vah apane poorv traik koch, chidachide aur
karishmaee bil bomaran ke saath, aur apane pahale karmachaariyon ke saath,
misaphits aur jaanakaaron ke ek raigataig samooh ke saath, jo jaldee se
jhapatta ban gaya, naike ke dil aur aatma ka gathan karane vaale moolabhoot
sambandhon ko yaad karata hai. -paagal bhaiyon.
saath mein, saahasik drshti kee vidyuteekaran shakti aur khel kee mukti,
parivartanakaaree shakti mein ek saajha vishvaas ka upayog karate hue,
unhonne ek braand aur ek sanskrti banaee, jisane sab kuchh badal diya.
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